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Note Book

Spring 2006 • Volume 12, Issue 2

yourBRADLEY is here

by Aimée Roy

your BradleyBradley University has introduced yourBRADLEY, a personalized and customizable Web experience for prospective students. Students receive a login, password, and the address to their own Web site. When students log in for the first time, they are greeted by name by the admissions representative who will work with them throughout their college search.

“Students today expect online services,” says Jim Crone ’02, electronic communications manager at Bradley, “and Bradley is one of the few universities in the nation with a comprehensive portal-like experience for prospective students.” Crone says several thousand students are using yourBRADLEY continually.

The site allows students to use a personalized task list to stay on top of all they need to accomplish, such as sending in a transcript, ACT or SAT score, personal statement, or other materials essential to the admission process. Each task is automatically checked off as it is completed.

Rodney San Jose ’93, director of admissions, says yourBRADLEY is an overwhelming success. “Students are able to access information on their own time, when an admissions rep might not be available. Students will come to Bradley for a visit day and say, ‘I checked yourBRADLEY yesterday and saw that you needed my personal statement, so here it is,’” says San Jose. “We’ve also found that students are learning about yourBRADLEY through word of mouth.”

A section of yourBRADLEY is devoted to academic and extracurricular activities in which the student has expressed an interest. Students can customize this section by adding or removing topics as their interests change. The site features instant messaging, allowing the student to send messages to a current student or admissions rep in real time. Bradley student bloggers keep personal online journals giving future Bradley students an idea of what to expect once classes begin. Additionally, yourBRADLEY features campus news feeds, an upcoming events calendar, and points of pride about the University.

The blogs, posted within the first two weeks of the fall semester, have received more than 50,000 hits. “Blogs give the reader the feel, emotion, personality, and sense of place that data alone can’t,” says San Jose. “Students are comfortable with blogs, and they feel they are reading honest depictions of life at Bradley as opposed to the image created by a crafted marketing piece.”

“The blogs serve as a powerful additional method of communication,” says Crone. “We receive numerous e-mails from prospective students with questions for the Bradley student bloggers, or just to thank the bloggers for their input. The blogs are very effective at opening a dialogue between Bradley and prospective students.” Send an e-mail to admissions@bradley.edu for more information.

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