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Bradley grad finds the Magic of Macy's

The names and faces in the new Macy’s television advertisements are recognizable, and Matt MacDonald ’98 helped bring it together.

A creative director for JWT (formerly known as J.Walter Thompson) in New York, MacDonald wrote and produced Macy’s recent advertising campaign, which includes celebrities such as Martha Stewart, P.Diddy, Donald Trump, Jessica Simpson, Usher, Emeril Lagasse, and more.

The commercials, directed by Barry Levinson, can be viewed at