First professional doctorate degree awarded | Alcohol Plan Aims To Change Culture | Institute of Internal Auditors partners with BU | Eye on the Ebeling PR-ize | Econ major awarded Cambridge Scholarship | The Bradley Fund | Famed violinist shares Stradivarius stories
Alcohol Plan Aims To Change Culture
The new Comprehensive Alcohol Action Plan was released this spring after months of meetings with a special committee of faculty, staff, and students. The plan comes after a string of alcohol-related incidents on campus. President Joanne Glasser says, “These recommendations are a substantive and serious effort to curtail the use and misuse of alcohol on our campus and in our community. The plan is intended to make a meaningful difference at Bradley.”
The plan took effect in June and involves many events, programs, and penalties. Solutions include “Late Night BU” programs for students on the weekends and increased penalties for drinking tickets, such as a $50 university fine. Freshmen in fraternities or sororities who receive two drinking tickets will not be allowed to live in-house their sophomore year.
Student body president JORDAN TICARIC ’08 says, “Our objective is to help change the campus culture.” Students were e-mailed a copy of the Alcohol Action Plan. Visit bradley.edu/alcoholplan to read the entire plan.
MBA Students Win National Competition
Four MBA students took first place April 4 at the annual Society for the Advancement of Management (SAM) International Case Competition in Washington, D.C., besting 13 other MBA teams. The first Bradley team to compete in such a competition included JENNIFER FRANCZAK ’06 MBA ’09, HANA SYSLOVA MBA ’08, HELENA RACICKA MBA ’09, and ABISHEK MANMADHAN ’07 MBA ’09.
In January, the team received a case assignment from SAM about Krispy Kreme Doughnuts. They had to develop a turnaround strategy for the company’s declining sales. The team analyzed the problem, then created a three-year plan with specific goals and milestones.
Dr. LARRY WEINZIMMER ’83 MBA ’85, professor of strategic management and the team’s advisor, thinks Bradley’s team was a cut above the rest because they approached the problem from a professional perspective instead of a student perspective. “They set a precedent for a different model and the judges liked that,” Weinzimmer said.
Racicka, who had previous experience with case competitions while in Prague, agreed, “In doing such a thing we prepare ourselves for our future life in business.”
Innovative use of Internet2 technology captured a 2008 IDEA award for Bradley. The national award was in recognition of The Adding Machine, presented at BU in March 2007. Along with a Bradley cast, actors on location in Florida and Canada were seen onstage in Peoria, thanks to the efforts of George Brown of Theatre Arts, Jim Ferolo of the Multimedia program, Chuck Ruch of Information Resources and Technology, and hundreds of students. Collaborating with Bradley on the project were the University of Central Florida and the University of Waterloo in Ontario.
IDEA (Internet2 Driving Exemplary Applications) awards are designed to recognize users whose work has enabled transformational progress in research, teaching, and learning. Internet2’s Jack Suess credited Bradley with “truly pushing the boundaries of new technology.” Visit addingmachine.bradley.edu or the Bradley Hilltopics story from our summer 2007 issue to read more about the production. Go>
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