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Bradley Hilltopics

Summer 2008 • Volume 14, Issue 3  


Alcohol Plan Aims To Change Culture

by Tyler Fox ’10

Alcohol Action Plan annoucement

Shown from left, student body president JORDAN TICARIC ‘08; Dr. Alan Galsky, associate provost for student affairs; and President Joanne Glasser announce a new alcohol plan.

The new Comprehensive Alcohol Action Plan was released this spring after months of meetings with a special committee of faculty, staff, and students. The plan comes after a string of alcohol-related incidents on campus. President Joanne Glasser says, “These recommendations are a substantive and serious effort to curtail the use and misuse of alcohol on our campus and in our community. The plan is intended to make a meaningful difference at Bradley.”

The plan took effect in June and involves many events, programs, and penalties. Solutions include “Late Night BU” programs for students on the weekends and increased penalties for drinking tickets, such as a $50 university fine. Freshmen in fraternities or sororities who receive two drinking tickets will not be allowed to live in-house their sophomore year.

Student body president JORDAN TICARIC ’08 says, “Our objective is to help change the campus culture.” Students were e-mailed a copy of the Alcohol Action Plan. Visit to read the entire plan.


MBA Students

From left: JENNIFER FRANCZAK ’06 MBA ’09; HANA SYSLOVA MBA ’09; HELENA RACICKA MBA ’08; Dr. Moustafa Abdelsamad, president of the Society for the Advancement of Management; DR. LARRY WEINZIMMER ’83 MBA ’85; and ABISHEK MANMADHAN ’07 MBA ’09 receive their award at the Society for the Advancement of Management International Case Competition.

MBA Students Win National Competition

by Abby Wilson ’10

Four MBA students took first place April 4 at the annual Society for the Advancement of Management (SAM) International Case Competition in Washington, D.C., besting 13 other MBA teams. The first Bradley team to compete in such a competition included JENNIFER FRANCZAK ’06 MBA ’09, HANA SYSLOVA MBA ’08, HELENA RACICKA MBA ’09, and ABISHEK MANMADHAN ’07 MBA ’09.

In January, the team received a case assignment from SAM about Krispy Kreme Doughnuts. They had to develop a turnaround strategy for the company’s declining sales. The team analyzed the problem, then created a three-year plan with specific goals and milestones.

Dr. LARRY WEINZIMMER ’83 MBA ’85, professor of strategic management and the team’s advisor, thinks Bradley’s team was a cut above the rest because they approached the problem from a professional perspective instead of a student perspective. “They set a precedent for a different model and the judges liked that,” Weinzimmer said.

Racicka, who had previous experience with case competitions while in Prague, agreed, “In doing such a thing we prepare ourselves for our future life in business.”