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Bradley Hilltopics

Summer 2009 • Volume 15, Issue 3  

Web Extras
Promising enrollment for fall | High graduation rate | MBA students place first — again | Getting down to business | Fulbright prof in Romania | “Most promising find of 1952” | Coach Orsborn honored | Building leaders | Blagojevich impeachment | Student impressions of India | Academic hall of famers | Top tour guide | Biotech fellowships | Slideshows and Video: CHRIS ROBERTS ’10 75-foot bank shot video; Undergraduate commencement; Graduate commencement; Air Force commissioning story and video; NCAA softball tournament; Team Bradley, Peoria’s Race for the Cure; A Celebration of Bradley University: St. Louis and Washington, D.C.; Bradley rocket engineering camp

 

MBA students place first — again

By ABBY WILSON ’10

Last year, four MBA students “blew the judges away” at the Society for the Advancement of Management (SAM) International Case Competition. This year, a Bradley team did it again. Five MBA students, along with DR. LARRY WEINZIMMER ’83 MBA ’85, traveled to Las Vegas in March to win first place and defend Bradley’s title at the competition.

Only the third school to defend its title at the competition, the Bradley team consisted of CHRISTEN DOVALINA ’06 MBA ’10, JENNIFER FRANCZAK ’06 MBA ’09, SVATAVA KUBANKOVA, MBA ’10, ABISHEK MANMADHAN ’07 MBA ’09, and MARTINA STAVIKOVA, MBA ’10.

Bradley’s success at the 2008 competition led to an increased interest in joining the team this year. SAM sent out cases in January, giving most teams two and a half months to work. Because Bradley students had to go through an application process with essays, they had only four weeks to study their case that focused on Wynn Resorts.

SAM videotapes the winning teams’ presentations and distributes them to competitors, so most teams used Bradley’s strategy from last year, according to Weinzimmer. “[The students] felt a lot of pressure, and they worked incredibly hard because they really wanted to defend their title,” he said.

Franczak, who also competed last year, agrees. “We had a lot to live up to, and we knew from last year that we raised the bar and many of the teams would be imitating our work,” she said. “The expectations for the Bradley team were much higher the second time around.”

The Bradley team used Facebook to conduct surveys and build their own research data. They also did in-depth market assessments of the gaming industry. “They treated [the case] as if they were consultants,” said Weinzimmer, who is already looking forward to next year’s competition, where he hopes Bradley becomes the first school to “three-peat” the win.

From left: CHRISTEN DOVALINA ’06 MBA ’10, JENNY FRANCZAK ’06 MBA ’09, DR. LARRY WEINZIMMER ’83 MBA ’85, SAM president Dr. Moustafa Abdelsamad, MARTINA STAVIKOVA, MBA ’10, SVATAVA KUBANKOVA, MBA ’10, and ABISHEK MANMADHAN ’07 MBA ’09 pose with the winner’s plaque and trophy at the Society for the Advancement of Management (SAM) International Case Competition. The Bradley team defended its title at the annual competition in Las Vegas in March.

 

Promising enrollment for fall | High graduation rate | MBA students place first — again | Getting down to business | Fulbright prof in Romania | “Most promising find of 1952” | Coach Orsborn honored | Building leaders | Blagojevich impeachment | Student impressions of India | Academic hall of famers | Top tour guide | Biotech fellowships | Slideshows and Video: CHRIS ROBERTS ’10 75-foot bank shot video; Undergraduate commencement; Graduate commencement; Air Force commissioning story and video; NCAA softball tournament; Team Bradley, Peoria’s Race for the Cure; A Celebration of Bradley University: St. Louis and Washington, D.C.; Bradley rocket engineering camp