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Bradley Hilltopics

Winter 2010 • Volume 16, Issue 1  

Alumni Profiles

MATT MacDONALD ’98: Yes, Virginia encourages believers | JULIE CAMPBELL ’82: Focus on food allergies | BRAD COHEN ’96: BUAA Outstanding Young Graduate Award | BRIAN KRUEGER ’05: Facebook for scientists | ANNE MAPLE FOX ’63: Building honor | RACHEL WEST KRAMER ’94: Singing with spirit


Yes, Virginia encourages believers

MATT MacDONALD ’98MATT MacDONALD ’98 learned the art of telling stories when he was a member of Bradley’s speech team. Now, a decade later, his stories reach a nationwide audience. As a creative director at JWT New York (formerly J. Walter Thompson), Matt works on the Macy’s account, including its holiday advertising campaign, “Believe.” What began last year as a successful collection of TV commercials encouraging children to drop their letters to Santa Claus in red in-store mailboxes, has snowballed into an animated holiday special, Yes, Virginia, that will air at 7 p.m. CDT on December 11 on CBS. The movie tells the story of Virginia O’Hanlon, a young girl who wrote to the New York Sun in 1897, asking the editor if Santa Claus exists.



“The entire point of the movie is celebrating that when you believe, you can make the world a better place,” Matt said. “It’s far more powerful than a 30-second TV commercial.” The half-hour special features the voices of Neil Patrick Harris, Jennifer Love Hewitt, and Alfred Molina. “I’m proud of it because it’s one of the few examples of an advertising agency producing branded content for broadcast television,” Matt added. Matt holds a master’s degree from the University of Texas, Austin. He and his wife Sandra live in Rowayton, Conn.


Building honor

ANNE MAPLE FOX ’63The American Red Cross Central Illinois Chapter dedicated its Peoria building in honor of ANNE MAPLE FOX ’63 last September. She joined the agency in 1983 and was named CEO in 1993. The recipient of numerous honors, Anne was inducted into the Bradley Centurion Society in 2006 and received the YWCA Legend Award in 2008. She and her husband Joe have one daughter and a granddaughter. They live in Peoria.


Singing with spirit

RACHEL WEST KRAMER ’94 RACHEL WEST KRAMER ’94, a Christian music artist and speaker, recently released the CDs, Redeeming Love and On This Silent Holy Night. She and her husband Scott, also a Christian music artist, started Hands of Love Ministry, a nonprofit gospel music ministry, in 1998. In addition to her singing and speaking schedule, Rachel hosts RiverLife Gospel Music Cruises aboard the Spirit of Peoria riverboat.


Visit to listen to her music.

She started a home Bible study series for women as she struggled to raise a son with autism. The Bible studies now are held in a local community room in Germantown Hills. Rachel leads another study group at Grace Presbyterian Church in Peoria, where she and Scott are worship leaders. They live in Germantown Hills with their two children.