ITEMS Video Descriptions
Afrique Je Te Plumerai
COM VT0937
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well being of kids. DVD/Color/ 67 min. Provides overview of 100 years of cultural imperialism in Africa. Cameroon, the only African country colonized by 3 European powers, is used for case study of devastation of traditional African societies by colonial cultures. Traces cause & effect between colonial violence of yesterday & an present; to understand how a country of well-structured societies could fail to succeed as a state & to look at language as a tool of liberation but also domination. Chronicles how French destroyed traditional culture to absorb Cameroon into their system. 30 years later Cameroon still buys most of its books in France. Now French have been re-placed by a dictatorial regime which still plunders land & silences authentic expression of its people. (French with English subtitles). 1992. 88 min